Hard Candy Makeup
Polishing Up for #MeToo Movement
1/17/2018 12:30 AM PST
EXCLUSIVE
The #MeToo movement is about to be way more in fashion … if Hard Candy Cosmetics gets its way.
The cosmetics giant has applied to trademark #MeToo for fragrances and makeup … which we’re guessing means you’ll see the hashtag on lipsticks, nail polishes, mascaras and whatnot.
We know what you’re thinking, but CEO Jerome Falic tells us this isn’t a straight cash grab. He says the company’s intention is to give back to women worldwide. He wasn’t more specific than that — but an industry source tells us the plan is to donate proceeds to the #MeToo cause.
Falic says they’re still in planning stages, so it’s unclear which products will get the hashtag treatment if the trademark’s approved.
